The logo design for the silk saree brand captures the essence of traditional Indian attire, while also giving it a modern and contemporary twist. We designed the logo to be simple, memorable, and timeless, as it will be the face of the brand and represent it across all channels.
When designing a logo for a saree brand, the use of vibrant colors and intricate patterns can be a great way to evoke the beauty and richness of Indian textiles. It’s important to choose colors that not only complement the brand’s identity but also resonate with the target audience.
The typography used in the logo was carefully considered to ensure that it conveys the brand’s personality and style. The font was chosen to be easily readable and versatile, allowing the brand to use it across various marketing collaterals. We also considered the brand’s overall messaging and unique selling proposition when designing the logo. We wanted the logo to be able to convey the brand’s core values and differentiate it from the competition while creating a strong emotional connection with customers. We believe it’s a critical component of the brand’s visual identity and should be given the attention and care it deserves.
The below options presented were carefully crafted to suit the client’s preferences and the brand’s identity.